SEO Friendly URL Routing in ASP.Net

I have stumbled upon this while answering to this in stackoverflow. So thought of sharing how to do this webproject.

Expectation / End result :

  1. If you have Search.aspx file in project, it will automatically become SEO friendly, i.e. you can browse it like this  “/Search” instead of “/Search.aspx”.
  2. If you need to pass parameters to that page, say product name, then you can do that using “/Search/Kindle”  instead of “/Search.aspx?productname=Kindle”.

Steps to achieve this:


Install “Microsoft.AspNet.FriendlyUrls” from nuget package.

Open package manager console – Help. Then type following –

Install-Package Microsoft.AspNet.FriendlyUrls


Then it will automatically add following in RouteConfig.cs.

public static class RouteConfig
   public static void RegisterRoutes(RouteCollection routes)
      var settings = new FriendlyUrlSettings();
      settings.AutoRedirectMode = RedirectMode.Permanent;


Add a webform with name say “Search.aspx”. And now if you browser, it will hit “Search.aspx”.

Now you are done with making SEO friendly URLS.

More Customization

Part – 1

If you want to make Search.aspx  to be called as “Search-Product”, then you can do that using following.

routes.MapPageRoute("", "Search-Product", "~/Search.aspx");

You need to add this to RouteConfig.cs, just after “routes.Enable…”

Now, if you hit this url –, it will hit search.aspx.

Part -2

Now, you may need to pass parameters to Search.aspx. Yes you can do that, use following line instead of above.

  routes.MapPageRoute("Find", "Search-product/{productname}", "~/Search.aspx");

To get value of productname in Search.aspx, use following “Page.RouteData.Values[“productname”]” in page_load or any other event in Search.aspx.


I have created an example. Used code suggested above. Hit following url

Output in code

Hope, it works for all those following this blog.

SEO Friendly URL Routing in ASP.Net

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